Friday, 26 February 2010

Thursday, 25 February 2010

Monday, 22 February 2010

Monday, 15 February 2010

Hip Hop Genre research

Hip hop is a musical genre which developed alongside hip hop culture, defined by key stylistic elements such as rapping, DJing, sampling, scratching and beatboxing. Hip hop began in the Bronx in New York City in the 1970s, primarily among African Americans, Jamaican Americans and Latino Americans. The term rap is often used synonymously with hip hop, but hip hop denotes the practices of an entire subculture.Rapping, also referred to as MCing or emceeing, is a vocal style in which the artist speaks lyrically, in rhyme and verse, generally to an instrumental or synthesized beat. Beats, almost always in 4/4 time signature, can be created by looping portions of other songs, usually by a DJ, or sampled from portions of other songs by a producer. Modern beats incorporate synthesizers, drum machines, and live bands. Rappers may write, memorize, or improvise their lyrics and perform their works a cappella or to a beat.


The roots of hip hop are found in African-American music and ultimately African music. The griots of West Africa are a group of traveling singers and poets who are part of an oral tradition dating back hundreds of years. Their vocal style is similar to that of rappers. The African-American traditions of signifyin', the dozens, and jazz poetry are all descended from the griots. In addition, musical 'comedy' acts such as Rudy Ray Moore and Blowfly are considered by some to be the forefathers of rap.The first hip hop recording is widely regarded to be Sugar Hill Gang's "Rapper's Delight", from 1979.

Much controversy surrounds this allegation because some point out that "King Tim III (Personality Jock)" by The Fatback Band was released a few weeks before "Rapper's Delight". There are various other claimants for the title of first hip hop record.By the 1980s, all the major elements and techniques of the hip hop genre were in place. Though not yet mainstream, hip hop had permeated outside of New York City; it could be found in cities as diverse as Los Angeles, Washington, DC, Baltimore, Dallas,Kansas City, San Antonio, Miami, Seattle, St. Louis, New Orleans, Houston, and Toronto.


Starting in 2005, sales of hip-hop music in the United States began to severely wane, leading Time magazine to question if mainstream hip-hop was "dying." Billboard Magazine found that, since 2000, rap sales dropped 44%,and declined to 10% of all music sales, which, while still a commanding figure when compared to other genres, is a significant drop from the 13% of all music sales where rap music regularly placed.

NME Case Study

http://docs.google.com/present/view?id=dcw34ggj_0gc27d8x5

Q's website


A screen shot of Q magazines website.
Q is a music magazine published monthly in the United Kingdom, with a circulation of 130,179 as of June 2007.
Founders Mark Ellen and David Hepworth were dismayed by the music press of the time, which they felt was ignoring a generation of older music buyers who were buying CDs — then still a new technology.
Q was first published in 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing.
In the early years, the magazine was sub-titled "The modern guide to music and more".
Originally it was to be called Cue (as in the sense of cueing a record, ready to play), but the name was changed so that it wouldn't be mistaken for a snooker magazine.
Another reason, cited in Q's 200th edition, is that a single -letter title would be more prominent on newsstands.
Q's current editor is Paul Rees, former editor of the UK edition of Kerrang!, another musical Bauer publication based on heavier rock/metal music.
In 2006, Q published a readers' survey; the 100 Greatest Songs Ever, won by Oasis' Live Forever.
In the April 2007 issue, Q published an article containing the100 Greatest Singers, won by Elvis Presley.
Q has a history of associating with charitable organizations, and in 2006 the British anti-poverty charity War on Want was named its official charity.In late 2008 Q revamped its image, with a smaller amount of text and an increased focus on subjects other than music. This "Rolling Stone-isation" has led to criticism from much of the traditional Q readership, though it is yet to be seen if this change in attitude will dramatically affect sales.
There is also a Q TV television channel in the UK showing convergence.
Q also holds a yearly awards ceremony called the Q Awards.

Criticisms:
Criticism comes from the magazine being "far too generous to British musicians" with its ratings. Also the recent trend of continuously publishing 'top 100' lists (which largely feature the same "approved" canon of favoured artists) has attracted accusations of lazy journalism.
At the 2006 Q Awards, Arctic Monkeys frontman Alex Turner criticised the magazine’s choice of boy band Take That for their “Idol” award. Commenting on the winners of the night, he said:A lot of people make jokes about having awards for no reason just for the sake of having awards, and pretending they were good when they weren't. I'm not old enough to know a lot of them, but even I know Take That were bollocks.

Tuesday, 9 February 2010

Reader Profile!

our readers are young men who have a interest into music and wish to find out the latest news in the music world. Our readers are male with an age from 15-25, the social class would be mostly working class.
They are on a low income £8,000 being the maximum amount of money earn. They are most likely working in a dead end job and aspire to be musicians in the near future, the magazine will provide them with the information to aspire and learn from the music industry.
The reader would have not had that many magazines in the past but now the magazine has acquired to there tastes as new indie, rock, drum & bass and dance music magazine.

Genre Research

Thursday, 4 February 2010

Monday, 1 February 2010