Newman's Evaluation:Episode five

How did you attract/address your audience?

We addressed our audience as vaguely intellectual, We did this by using complex language in the writers copy which would be fairly easy to understand to the average reader. This was to fit the demographic of the reader profile as students to young males. We also used exaggerated new music stories to get the reader interested and then use a journalistic style of writing similar to the newspaper 'The Times'

Away i attracted my audience was by using Music news stories blown out of proportion to entise the reader, this similar to what they do in the women's magazine publication 'Heat'. By getting the reader to have a common interest in the article they would like to read and then exaggerating the story to make it more entertaining than it would have been with the correct facts.

Newman's Evaluation: Episode four

what have you learnt about technologies from the production of this product?

I have use a wide array of technology such as a DSLR Camera, we did this by hiring it out by using a small independent business that we have recently befriended. We had some difficulty when we were on the photo shoot in the alley with ED Ache. When it was raining and the light was coming from behind the camera; as the camera has automated focus and flash this leaves the camera choosing wheter or not to take the photo. However the light was coming from two different sources behind and infront of the camera, this confused the camera what to focus on and to decide if it needed flash or not (also the rain added another element of difficulty to the operation).We resolved the problem by using an umbrella to shield the light and the rain that was distracting the camera so much.

Another Piece of technology i used for the project is a Apple Macintosh computer. The Macs are specalised in the field of media, thus for: videos, music and pictures. I used the Macs as they are faster, smarter and more reliable than the Microsoft PC's. I feel as i have a mastered the Macs at a basic level with little time to adjust myself to the new technology on account that i can use most of the software on the Computers.

I also used the technology called photoshop on the Macs. I beleive that i have quite a level of skill on photoshop as i have a long time to adjust to the tools on the program however it's formatted differently on the Macs with only having the one click option. I successfully made a beliveable picture of Jay (Kalpesh) floating on a cloud over the City of Manchester. I did this by using an old picture of an ariel picture of Manchester from a previous trip as the background, then used the cloud effect on the 'Effects' tool, then changed the perspective of the cloud to make it look like it was flat, after i then chose the paint brush tool to create the effect of shading on the cloud.I then cut around a picture of Jay (Kalpesh) with a tool then made a new layer. When the layers were aligned, anon I duplicated the layer of Jay (Kalpesh) then removed all of the detail within the layer to create a colourless outline, which later filled in with a solid black colour as the shadow, in it's form I decreased the percentage of the tranparency of the layer to create the illusion of a shadow, which i dragged the layer below the layer of the cut out Jay (Kalpesh).

Newman's Evaluation: Episode three

What kind of media institution might distribute your media product?

Referring to the Reader Profile, our main market would be in UK by most of the journalistists being in the UK and there knowledge being on British bands. this will exclued the media group Bauer Media as they are an international (Kerrang!)l, however there is a chance that there could be other versions in other countries such as the likes of Vouge and Esquire magazine.

The reader profile would be sterotyped as British, so with a possible strong market for this magazine in the UK, but also sold in the US as an abhoernt market but with limited stock. This is a popular method with the company IPC Media, However they already have the popular indie/ new music magazine which is quite simular to Rock & Tumble, this may be frowned apon in the market as the Media company is making profit on two very simular magazines.

In conclusion the most likely candidate for distributing the magazine would be IPC Media, as they have a succseful reputation and lots of experience with music magazines.

Scarratts Evaluation!

Check out this SlideShare Presentation:

C:\Fakepath\Media

View more presentations from adam.

Scarratts Evaluation Part 7!

What have you learnt from the prelimanary task to the full product?
After producing the prelimanary task the final full product has improved immensely.
More and in depth research was put into the research stage of production which in turn helped massively when it came to construction as it was more easy to depict what was needed and what wasn't. More research also led to a more professional standard and raised worth ethic. The proffesinalism that was reached also meant time organisation was much more controlled and organised.
Compared to the prelimanary task there was a considerable amount more of drafts which meant that the best designs were picked.
After producing the contrustion stage of the prelimanary we found that photo's were limited and therefore when it came to the full product we made sure that there was allot more photos to choose from and took the images from more interesting and different angles to create more media conventionally images.
Additionally, when looking back at the past questionnaire we found that some questions were misinterprated, when given some screen shots of fronts covers and asked to rate each one respondents simply circled which front cover they found most appealing, therefore this time we decided that the respondent should just circle which one they found best.
We also made sure that the questions werent leading questions and had a balance of quantative and qualatitive data.
The skills i had when using photoshop have developed greatly since the prelimanary task and therefore has a created a certain sharpness and clarity with the full product in which the prior task lacked.
The variety of media technologies used has been widely opened aswell when compared.
Another point, that has helped with the developments, is the knowledge of how the media world works and how publishing houses/ existing magazines are used.With this knowledge a much better magazine has been created.

Scarratts Evaluations Part 6!

What have you learnt about technologies from the process of constructing this product?
I have learnt how to successfully manipulate images and photographs using photo editing software to develop a final image that is designed specifically in order for the image to have the greatest impact and to the standards of existing magazines.
After creating these images i then learnt how to carefully place them infront or behind other pictures and text to priotise importance.











To take these photographs in the first place we used a DSLR camera and sometimes using a tri-pod capture the images.
We did find however during the night time and in the rain the camera could'nt focus automatically on the objects due to the rain and back source of lighting, therefore to overcome this we covered the camera by an umbrella.
To upload the photographs from the camera to the camera we took the memory card from the camera and put it into the memory card reader in the printer and then transerred then into a newly made folder in the computer named "Photoshoot2010". To transfer photos from one another using a USB stick or using hotmail and sending the folder by email. Additionally, after the photo's were uploaded to blogger you could choose to simply right click the images and save the images from the internet. Another way of using the computers were by taking screen shots in order to create evidence.
When uploading some drafts and working copies we used a scanner to upload them onto the computer. http://httphttps://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiq25L8ulBTvIEI8U8aCSraQwsDQeuhuJlAqBCqDqVCxARHY2i0Oh577pFFUsCqQzMnaDR_JqvQrO2LW6GCH8739KFPyEN8025SmS3GHpthOB_cfWMa59ZsWtq5f3wArkQB-FHlGJFxf3qy/s1600-h/003.jpg
During analysis of other magazines, using publisher i learnt how to use tools that meant it was easier to identify things within the evaluation of the pictures and create text boxes in order to hold the information. http://httphttps://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUoAhhybrWLY3YZBWHkbBStOESjuIl_WSthDn7agT0h9g5E7dCiUch8bb6iNsBitSdDfDY4s8B9LIRtTCnYNg6bclgZ1dk3pTfnY6NoEorCqv2-fGVCYIu0MWN0q3QenonYEvpDtHBUiPM/s1600/Media+audience+nuts.jpg
Other ways in which media was used in this production was by using slide share which is an online internet site which allows users to upload power point presentations and upload them onto other sites such as facebook, twitter and Buzz. http://http//welovemediaoyea.blogspot.com/2010/04/scarratts-evaluation.html

Josh's Evaluation Part 1

In what ways does your media product use, develop or challange forms and conventions of real media products?

We decided that our brand identity would be called ‘Rock and Tumble - New Music’. At first we were going to stick with just ‘Rock and Tumble’ but we later realised that this title didn’t completely represent the genre we were trying to focus on - new music. However we wanted to be able to incorporate the rock element as well to broaden the audience for our magazine.

We tried to stick to classic rock-type colours which are often found in successful music magazines e.g. NME (http://www.nme.com/images/84_NME_cover_L250306.jpg) and Q (http://linhamr3m4.files.wordpress.com/2009/09/lily-allen-q-mag.jpg). So we decided to use black, white, red and grey as the main colours for the basic outline of our house style. I think the main reason that our magazine challenges conventions is because it’s main focus is on new music rather than the complete mainstream. So the specific niche audience may be there in the form of cult/underground music lovers.

Scarratts Evaluations Part 5!

How did you attract/address your audience?

Newman's evaluation: Episode two

How does the media product represent particular social groups?

The demographic of Rock & Tumble has been reached successfully (http://welovemediaoyea.blogspot.com/2010/02/reader-profile.html) as the demographic is young males who aspire to work in music in the future. We did this by using masculine colours to attract males,rather than to attract women by using pinks,purples and pastely colours, this is known as Abhorrent readers. We also attracted young males by using young male role models to model for the magazine; as these men are established music artists whom are the same demographic as the readers, so in thought it should make readers think ' I could do that.' so that it is an aspirational magazine. This means that the magazine comes in

Scarratts Evaluation Part 3!

What kind of media institution might distribute your media product?
The Bauer Media Group would be the best publishing house to aim our magazine at because the highly esteemed group is not only locally, internationally but worldwide recognized/connected and has companies and distributors all over the world. This type of connection would enable the highest amount of coverage possible and send the magazine to mostly More economically developed countries in which money is spent on leisure rather than living. Bauer media group is a large German company located in Hamburg and operates in a total of 15 countries. With the ownership of a radio station it offers the advantage of advertisement through a range of radio stations making the popularity and chance of consumption even more applicable.The Bauer network is divisible into several main groups: The Big City Network, Magic Radio, Bauer Radio London, and Bauer Digital Radio.

The Bauer Media Group already control such music magazines such as "KERRANG!" and "Q". Q music magazine is published monthly similary compared to "Rock & Tumble".

The following research was put into Q music magazine.

http://welovemediaoyea.blogspot.com/2010/02/q-is-music-magazine-published-monthly_15.html
The following research was put into KERRANG!http://welovemediaoyea.blogspot.com/2010/02/kerrang-case-study_10.html
Also another publishing house that may be interested in "Rock&Tumble" is the French publishers "Editions Freeway" this privately owned small company owns "Rock Sound", see link for more information on Rock sound magazine; http://en.wikipedia.org/wiki/Rock_Sound and http://www.rocksound.tv/magazine.
The reason they may be interested is because the genre of music is the same and the informalness of the context is similar.

Scarratts Evaluation Part 2!

How does you media product represent particular social groups?
After doing some heavy research into what a group of people wanted from a magazine and what different types they liked we found that the "rock" genre was most popular amongst the people interviewed through a questionaire, this link shows the results of genre testing. https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2xeBDpFzUMDgtWPW5paN091sES-HiFneo7pc-8Z0xpHYCbrIDi-Wu2Ia0ff5_KGzPXcs7rxXp0WSmIGZkjPb8JFytWp1wz8gMG88dZ_mSvb5oLks255HcOrnVoJFLoQK6Rpev87rYxnlC/s1600-h/Genre.jpg
Because of these results shown we decided that the best market to set our magazine towards was those interested in Rock but we then also decided to open our audience even further by adding a subGenre of "New Music" which is any new releashes, creating a mass target audience to appeal too instead of a niche market.
With the set genre research was put into certain publishing houses and other successful existing rock magazines too duplicate some conventions to reiterate a similar rock magazine with the same fame and success. Research was put into "Kerrang, NME and Qmusic".
This research can be found through this link; http://welovemediaoyea.blogspot.com/2010/02/kerrang-case-study_10.html
http://welovemediaoyea.blogspot.com/2010/02/q-is-music-magazine-published-monthly_15.html
http://docs.google.com/present/view?id=dcw34ggj_0gc27d8x5
We believe that our magazine Rock N Tumble successfully targets the correct demography audience in which it will make the greatest profit. The age range will be between 15 and 30. Based on questionaire results we were then able to adapt the magazine design and contents which suited this audience most because of the answers given by this target age range. This age range is also best to aim at because there mostly economically active and are most likely and stereotypically likely to spend disposible income onto the leisure items. This age range will either be people who are at school or have jobs, so by making it a montly magazine it allows them to spend their money less frequantly then other magazines and papers, such as Athletics Weekly. http://www.athletics-weekly.com/
Additionally, by working so often they are going to want to be able to relax and read about their favourite bands. The magazine is biased towards any particular sex, however it may be more enclined to have a male audience due to the aggressive nature of the magazine but it may have a adhorent audience, that is female or younger children.

Final

Newman's evaluation: Episode one

The Brand title 'Rock & Tumble' is a challenge to the conventions of the norm of music magazine titles. It does this by having a pun in the title, this then fills the reader with exsitment and wonder of how this is differnt to the norm of a serious music magazine. The Brand identity(https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcqH_vilxsc4Tm5uxtMDugc53NH71mqz38Jj9XLpnPNtX_zpIooD55ggG_bVHXAzQ4S0XGfYrpxhxab4JZHTcJPDByPtS-6ajaIUfAViVxCMmoYP-lnuhKpbnApL8HL6gy8RDqXbjV3PJB/s1600-h/ROCK+AND+TUMBAL.jpg) we have had feedback off of Anita who said ' This looks really cool and professional!', I used the colours red white and black to make the brand identity stand out by using colours that contrast against one and other. Another reason for using that colour ranges have connotations of the Rock/Indie genre, so when our target audience are looking for a Rock/ New music magazine they know what colours to look for when hey are interested in buying that magazine.

In other ways I have conformed to the media use's, such as in my magazine I have the colour scheme which is: red,white and black. I have taken this from the magazine 'Kerrang!'.(http://welovemediaoyea.blogspot.com/2010/01/blog-post.html). My magazine issue has challenged the conventions of the norm, as on the front cover on existing magazines there normally is a music artist with a coloured background, in my issue of Rock & Tumble I have challenged this by manipulating the model to be on a heart shape floating above the City of Manchester. I did this to provide joy to the reader as this is a bizarre picture as they have never seen anybody on a cloud above Manchester. The picture is to play on the Phrase 'He is on cloud nine' as a literal terms, I didn't specify this on the magazine as I thought that the target market were able to get the joke.

In the magazine i have used the conventional stuff of other magazines like bar codes and headlines etc. as these are crucial to the success of the magazine. Without bar codes there is no way for the shop assistant to price the item up for the consumer. Without headlines there is no insight into what will be in the magazine, another reason for the headlines being there is cause in-case loyal readers of the magazine don't like the main feature of the magazine, they can have a look at other articles.

Scarratts Evaluation Part 1!

In what ways does your media product use, develop or challange forms and conventions of real media products?
Our Magazine Brand Identity was chosen to be called "Rock&Tumble-New Music" out of process of elimination, we felt as if it best described what we wanted our magazine genre to be. A music magazine mostly dedicated and concentrated on Rock but also leaked a slight twist and challanged other rock conventions by adding a wider and more open marketed genre that is "new music", expanding our target audience massively and increasing the amount of consumption by buyers and increasing profits. click on the link below to see Brand Identity.
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj20UqEGDkgFrzLtC6DGoJ2CGxZDSj3r8neEiqey4ONoeIC3igXxsTL5lFTGu9peLIXB_AAY6lowxw6QYjKzipGspYFZwR_rgC5D5x8QjUZ0QEraxhk07Pn5iDAWACUDl87afsTTDiOORUb/s1600-h/ROCK+AND+TUMBAL+copy.jpg

We used the normal colour forms for a rock magazine because its internationally known by magazine readers what Black, red and white stereotypically symboloize, if we used other colours for a rock magazine audiences may be put off by this or misinterpretate what genre the magazine is trying to accomplish. On the right is an image of a well esteemed Rock magazine already on the market, you can see how we have used a similar colour scheme because its most reconized with a rock magazine.

new logo

Scarratts Final Contents

Newman's mock up

Josh's Final Contents Page

Scarratts Double page final!

Josh's Final Double Page Spread

Josh's Main Article (Unfinished)

Josh's Contents Page

more of ed photoshop

Josh's Double Page Mock Up

Josh's Front Cover

Josh Contents Page Mock Up

Scarratts Front Cover

Final PICTURES!

Final PICTURES!

Creating Barcodes-scarratt

Newman's mock up

Newman's mock up.

Scarratts Contents page

Josh's Mock up front cover.

Josh's Draft Designs

Eddy minipulated?

mock up!

Writers copy Research

This article was taken from the music magazine NME, by reading and analysing it we were able to reproduce a similar length but changed to the formality of the text to suit our target audiences using colliqualisms.

Writers copy!