What kind of media institution might distribute your media product?
Referring to the Reader Profile, our main market would be in UK by most of the journalistists being in the UK and there knowledge being on British bands. this will exclued the media group Bauer Media as they are an international (Kerrang!)l, however there is a chance that there could be other versions in other countries such as the likes of Vouge and Esquire magazine.
The reader profile would be sterotyped as British, so with a possible strong market for this magazine in the UK, but also sold in the US as an abhoernt market but with limited stock. This is a popular method with the company IPC Media, However they already have the popular indie/ new music magazine which is quite simular to Rock & Tumble, this may be frowned apon in the market as the Media company is making profit on two very simular magazines.
In conclusion the most likely candidate for distributing the magazine would be IPC Media, as they have a succseful reputation and lots of experience with music magazines.
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