Miss birds lesson work-Scarratt

Mens health- the image of the double spread article takes up three quarters of the two pages making it very large in size and stands out immensly. It shows Gerard Butler in a long shot image standing fiercely strong against a wall of fire and dressed in an all black suit.
This image has demographics of an age range of men between 25 and 50 who are finicially secure and socially strong who like to look and feel good. They also need to have disposible income. I think this because woman wouldn't be particularly interested in how this man rose up to where he is now, genders prefer to listen to success stories of the same sex because it gives the individual power to drive forwards in their life. I believe they would be between this age range and hold a high social status because the all black suit symbolizes power and sophistication, which if the audience relates to this article they too would have these qualities. The fierce look and standing behind the heat of the fire could also show how people often withstand heated situations when in a high position and have to be seen as a firm person who's not easily startled.
The main head line was "Call to Action". The word action is a very strong word which enforces the idea of physicallity. Men stereotypically are supposed to be physically dominant over woman and therefore men are more likely to be attracted to this article rather than woman. The fact that its written in bubble writting however contrasts the idea of urgency and replaces it with ease which is a nice change for those who are busy at work or education. Attracting those who are in education or at work.
Two bubble background surround the main heading and caption, one blue and the other red. These to colours are primary colours so every can relate to them. However, the two colours are very contrasting in meaning, blue offers stability and calmness whereas red is the colour of passion and danger. So by merging the two you get the average man who has to work ordered but also with the passion to get the work done.